Insanity...or Determination

Insanity by its own definition is utilizing the same action time and again while expecting different results.

How often have we, as authors, tried some new-fangled promotional tool and not seen the results we want, but we continue to use it in the hope it'll suddenly net us the sales. Well, if you're anything like me, or some of my author friends, probably more times than you'd like to admit. Perhaps, its the sense of entitlement we have come to believe in, or maybe its complacency, or simply a desperate hope we cling to like a shipwrecked victim clinging to the dingy. Or perhaps, its none of those things but rather a simple lack of awareness of what we're trying to do.


Are we trying to get recognized?
Looking to boost our ranking on Amazon?
Perhaps, we are trying to attract sales?
Are we trying to compete with other authors?

Whatever the answer, it drives us forward, beating our fists against a brick wall without truly understanding what the end result is meant to be.

I've talked with a lot of people, including professional coaches about using the tools at our disposal in the pursuit of success and sales. During those conversations, the very idea of having an expectation of instant return on investment was talked over.

I had one conversation where the person I was speaking to asked me at one point a question. Instantly it had me rearing back with a gasp. How dare she ask me such a question. How dare anyone assume I wasn't looking at the big picture. 

What is this question which caused such a monumental moment of shock and horror? It was a simple question, and instantly had my defences going up.

When was I going to stop blaming everyone and everything else for my lack of sales?

After sitting for a few moments doing an Emmy award worthy impression of a goldfish, I blinked, and sat back in the chair and stared at her.  Her question was a difficult one, but one I needed to answer for a couple of reasons.  One, I didn't necessarily want to accept I wasn't carrying my share of the burden of promotion. I wasn't, by the way. And two, to see the results I want to see, I needed to have the blinders taken off.

I could sit around and complain about how my sales suck, or I'm not getting anywhere, I want to make more money.

In truth, I discovered the reality of there is an endless supply of "I'm spending money on ads on social media, I hired a PA to do my scheduling for promotion etc.

Excuses are plentiful, I found, like juicy apples on a tree.

Full disclosure: I've offered my fair share of excuses, of paying the blame forward. Its not my fault the books are selling it must be someone elses. In truth, I've spoken of them numerous times, until I got the wakeup call.

Sitting at my desk, bemoaning the lack of sales, and search engine placement, I drafted an email. I could almost feel the ulcers forming as I hit send on my message and wondered if it was the right thing to do.

That email was the first smart action I took. The answer I got was a wake-up call, and one I'd tried very hard to pretend wasn't what I needed.  My correspondence was met with a hard truth, one which lifted the wool from my eyes. If I wanted to succeed I had to take a cold, hard look at what I was doing...and cut away the dead weight of repetitive action I was hampering myself with. I had to acknowledge being accountable for my own mistakes meant I needed to push aside the excuses, the laziness, the sheer lethargy I had managed to convince myself was working.

I failed to see how my actions of epeatedly, trying to gain ground by doing the same thing over and over again was in its own way insanity. Believe me, I tried the basics until it was nearly muscle memory. But, I wasn't gaining, by all accounts I was holding steady with a decline in sales as my books were superseded by new releases by other authors.

I had to do some thinking, what did I want to do? Get a head or spend my time spinning my wheels in quicksand. With every post, every missed chance, I was making the choice to walk along the path of denial.

Now, I'm sure you're wondering, what does this have to do with the title of this blog?

Well, its a prime example of my experience with the insanity of inaction. I was determined to unmine myself, to make my own projects second, while I wallowed in the woe is me of lack of sales.

Taking the advice and critism from others was hard. It was shocking and bold, and what was needed. For me to succeed - for any of us to succeed, I believe we need to take a solid look at what have and what we don't have. What we know and what we don't want to know.

If I want to be sure I'm making sales, I have to accept my part in the process and step up to the plate. I need to step off the revolving door of complacency and jump into the deep end of promoting and marketing my brand, my books, and engage with my readers.

Is this going to be easy? Probably not, but then the things we want aren't always easy to obtain. When we have to work for what we desire, we appreciate it much more than if its handed to us. So, it begs the question, my fellow authors, where do you fit in the cogs of this wonderfully crazy world of publishing?

Creating Your Perfect Writing Space Part Two

In my last post, I talked about why authors need their writing space to be productive. I touched on the where of the space as well, but today I'm going to into further detail and talk about the top five things we need to be creatively productive.

You've picked out your 'office' spot, a quiet little nook you can claim as your own. But turning it from the bare, uninspiring spot into the wonderful pool of a creative fountain is going to take some work. A little sweat equity will ensure success.

As an author, I know what I need when I'm sitting down to write. Whether its notes I jotted down while making dinner, or the research books for my next story, I want them to be at the of my arms reach. Having a few shelves to hang on the wall allows for vertical storage, and you can buy shelving for a few dollars on Amazon or even your local Walmart.

Honestly putting the shelves together may be more taxing than hanging them.

A desk or table you can put your computer on is of course vital. If you use a Desktop or a Laptop it is imperative you have a desk you can place it on. This allows for better air circulation for the laptop, as well as a healthier position for you to write in. Finding the perfect desk doesn't necessarily mean running to the store and buying one, refurbishing an old table, will work just as well. Currently, I'm using a table we had in storage as my desk.

Having a comfortable chair to sit in makes a big difference in how productive you are. If you're constantly having to readjust yourself or get up and walk around, stretch  perhaps investing in a more ergonomical chair would be a good idea. Remember to take breaks though, just because the chair is comfortable enough to sit in for hours on end, doesn't mean you shouldn't take a few microbreaks during your writing time. In the end, it will help keep you healthy both mentally and physically.

You want to have good lighting of course. Natural light is always the best, but if your writing space doesn't have a window, ensuring you have adaquate lighting is a must. Investing in a good lamp and placing it near your computer is the best way to get great results. As well, having a lamp will ensure you are able to work any time of the day or night. There are a lot of good lamps out there ranging from ones which sit on the desk with a shade to the ones which have a positioning arm. Which you use, is entirely up to you. I prefer the one with the arm, simply because you can move it around to focus the light where you want it.

So, you've got the desk, chair, shelving, and lighting figured out. Now comes the fun part of this. Picking a color for the walls of your writing space. Yes, colors do have an impact on your creativity. Depending on what mood you want to create will ultimately affect which color of paint you purchase.

The top three colors I've found for creative productivity are Blue, Red, and Yellow. There are of course benefits in other colors, but for my writing space, these I've found work the best.

Blue being an intellectual color, helps the brain function at a higher level. It's used to in areas which require focus and mental strain.

Red is a physical color. Typically a person would put this in their office if they're required to exert themselves physically.

Yellow is a wonderful color, full of sunshine, and happiness. It represents the more creative aspects of our minds and helps to stimulate creativity, happiness, and positivity.

For myself, having walls of yellow with blue and red accents is ideal. It allows me to focus on my writing as well as keeping me motivated to not only work on my writing but my health as well. Taking breaks to do some stretches, or turn away from the computer for a few minutes and do some reading ... or even grab a cup of coffee all helps.

Having a few plants in your work space is helpful, as it creates a more natural atmosphere and thus allows us to recharge those creative batteries.

I hope these suggestions have proven to be helpful as you work toward creating the perfect creative space within your home. Happy decorating and make your creative space your own!!

I'd love to hear from you on what your writing space looks like. Share in the comments below!

Creating Your Perfect Writing Space Part One

I firmly believe everyone has felt that sense of dissatisfaction of writing wherever we can, when we can. In today's hectic lifestyles, it is a reality our time is rarely free, and often distractions and outside circumstances prevent us from sitting and writing. The loved ones, music, t.v. all ofer something far more intriguing or mind numbing as the case may be. But these offer us something else, something far more dangerous to our writing careers - a chance to procrastinate.

A  simple way to deal with all of this is to have a desingated writing area. I know what you're thinking, I can't afford that, there's nowhere for me to put such a space... there are a lot of reasons why not, I've said them myself, and the reasons why are far more important.

For a lot of us, our writing career is a source of income which we use to pay the dreaded day to day bills. To be able to have the time and space to write is key to getting works out there. Without a space to create, we feel the impact on our wallet.

Having a designated writing space is a benefit often over looked. The benefits of having one, include an area where you can retreat to, where writing is the primary endevour and productivity is increased. It is also a space where your boundaries come into play. You know the ones which say

"Writing here - disturb at your own risk -

It's a space set aside strictly for your creative brain to engage, and the outside distractions fade way. Carving out the niche for your office space can be a challenge, but it is well worth it.

I read a lot of articles about creating a space for myself and while a number of them indicated the space needed to be big, I don't feel it needs to be.  Perhaps, because I've never lived in a home where there was a lot of extra space, so I've learned how to use the space available.

Keeping in mind, there has to be space for you to spread out, for your printer, research material, notes, computer, etc. Living in a confined area, you will need to think outside of the box. If you have the spare square footage to create an office, it still pays to be creative.

This leads to the big question of: How can one utilize the area they have? Cross-purposing comes in handy for those of us who live in a small home or apartment. As well, you can think vertically when it comes to some things. A wall can become the landing zone for all your notes, books, etc. Sticky Tac, or pins work well for this. A small shelf above the desk can hold things like your highlighters, pens, pencils, flashdrives, and any other tool you may need. I've heard of offices in basements, even a walk in closet where the author could close the door, and surround themselves with plants, light, and music as they wrote. This, to me would have two benefits. A: you can shut out the outside distractions and write with ease, and no worries. B: You won't be limited to time of day when you write. For some of us, writing during the day is a necessity, but if you're a night owl, or you work during the day, having a space you can retreat to when everyone else is in bed allows you to still meet the word count goals you set for yourself.

Once you have figured out the where you're going to put your writing space, then comes the how and when which I'll touch base on in the next blog post.

I know where I would find my ideal space for a home office if I could pick...how about you? Where would you find your creative space?