Insanity...or Determination

Insanity by its own definition is utilizing the same action time and again while expecting different results.

How often have we, as authors, tried some new-fangled promotional tool and not seen the results we want, but we continue to use it in the hope it'll suddenly net us the sales. Well, if you're anything like me, or some of my author friends, probably more times than you'd like to admit. Perhaps, its the sense of entitlement we have come to believe in, or maybe its complacency, or simply a desperate hope we cling to like a shipwrecked victim clinging to the dingy. Or perhaps, its none of those things but rather a simple lack of awareness of what we're trying to do.


Are we trying to get recognized?
Looking to boost our ranking on Amazon?
Perhaps, we are trying to attract sales?
Are we trying to compete with other authors?

Whatever the answer, it drives us forward, beating our fists against a brick wall without truly understanding what the end result is meant to be.

I've talked with a lot of people, including professional coaches about using the tools at our disposal in the pursuit of success and sales. During those conversations, the very idea of having an expectation of instant return on investment was talked over.

I had one conversation where the person I was speaking to asked me at one point a question. Instantly it had me rearing back with a gasp. How dare she ask me such a question. How dare anyone assume I wasn't looking at the big picture. 

What is this question which caused such a monumental moment of shock and horror? It was a simple question, and instantly had my defences going up.

When was I going to stop blaming everyone and everything else for my lack of sales?

After sitting for a few moments doing an Emmy award worthy impression of a goldfish, I blinked, and sat back in the chair and stared at her.  Her question was a difficult one, but one I needed to answer for a couple of reasons.  One, I didn't necessarily want to accept I wasn't carrying my share of the burden of promotion. I wasn't, by the way. And two, to see the results I want to see, I needed to have the blinders taken off.

I could sit around and complain about how my sales suck, or I'm not getting anywhere, I want to make more money.

In truth, I discovered the reality of there is an endless supply of "I'm spending money on ads on social media, I hired a PA to do my scheduling for promotion etc.

Excuses are plentiful, I found, like juicy apples on a tree.

Full disclosure: I've offered my fair share of excuses, of paying the blame forward. Its not my fault the books are selling it must be someone elses. In truth, I've spoken of them numerous times, until I got the wakeup call.

Sitting at my desk, bemoaning the lack of sales, and search engine placement, I drafted an email. I could almost feel the ulcers forming as I hit send on my message and wondered if it was the right thing to do.

That email was the first smart action I took. The answer I got was a wake-up call, and one I'd tried very hard to pretend wasn't what I needed.  My correspondence was met with a hard truth, one which lifted the wool from my eyes. If I wanted to succeed I had to take a cold, hard look at what I was doing...and cut away the dead weight of repetitive action I was hampering myself with. I had to acknowledge being accountable for my own mistakes meant I needed to push aside the excuses, the laziness, the sheer lethargy I had managed to convince myself was working.

I failed to see how my actions of epeatedly, trying to gain ground by doing the same thing over and over again was in its own way insanity. Believe me, I tried the basics until it was nearly muscle memory. But, I wasn't gaining, by all accounts I was holding steady with a decline in sales as my books were superseded by new releases by other authors.

I had to do some thinking, what did I want to do? Get a head or spend my time spinning my wheels in quicksand. With every post, every missed chance, I was making the choice to walk along the path of denial.

Now, I'm sure you're wondering, what does this have to do with the title of this blog?

Well, its a prime example of my experience with the insanity of inaction. I was determined to unmine myself, to make my own projects second, while I wallowed in the woe is me of lack of sales.

Taking the advice and critism from others was hard. It was shocking and bold, and what was needed. For me to succeed - for any of us to succeed, I believe we need to take a solid look at what have and what we don't have. What we know and what we don't want to know.

If I want to be sure I'm making sales, I have to accept my part in the process and step up to the plate. I need to step off the revolving door of complacency and jump into the deep end of promoting and marketing my brand, my books, and engage with my readers.

Is this going to be easy? Probably not, but then the things we want aren't always easy to obtain. When we have to work for what we desire, we appreciate it much more than if its handed to us. So, it begs the question, my fellow authors, where do you fit in the cogs of this wonderfully crazy world of publishing?

The Forsaken Series - Our Journey Began with a bang

The Forsaken Series has long been a baby of mine - and of co-author Ciara Lake. In 2010, when we first started talking about this project we had a vision of what we wanted it to look like. Unfortunately, for us, we had no idea where this project would lead us.

Ciara and I sat down and began to work on developing the series in its entirety. As we talked and plotted, and planned, we worked out a rough idea of what we were going to do. In our enthusiasm and eagerness, our vision was simple: Fill the rapidly developing, and smoking hot paranormal romance genre with a series of books. Sounds easy, doesn't it?




We discovered it wasn't quite that simple...or easy.

 Boy, did we have a lot to learn.



The journey itself has been filled with pot holes, self-doubt, frustration, anxiety, joy and euphoria. It hasn't always been an easy one, there have been learning curves, differences, and self-doubts. This project proved to be a challenge unlike anything we'd ever known, or anticipated. There were layers and layers of things we needed to do, tasks we had to master, and even when we thought we knew what we were doing. We have learned how to work as a team - even though we work independently - and overcome our own negative mentalities and egos.

I think we found the stories to be easier to write than we had anticipated, especially since both of us were familiar with writing. Ciara and I had already been published, and were familiar with the process in the sense we were comfortable with the story-telling. The characters were open and willing to allow us to tell their stories, and the worlds were fairly straight forward. It was only as we got further into the actual meat of the project where we stumbled.

However, that's for another post. As we near the release of book thirteen and the release of the second volume of our Boxed Sets, we are still learning, still developing our voices with each new book, each new character and really beginning to not only appreciate the journey for the journey's sake, but understanding the road we are on, is guiding us to yet another crossroad. As we near it, and stand upon the rocky ground, we can only trust ourselves to guide us on the next part of our journey...and we hope you'll come along with us.

Who do you write for?

Do you know who you are writing for?

Back in the day, when an author submitted their manuscript to a publisher, there was a certain expectation, they – the author- would know who their audience was. In some fields of publication this is still a mandatory practice, but in recent years has become less common when it comes to fiction. Publishers really expected authors to know in advance because it reduced the risks and increased the potential profits.

Having the understanding of who is incredibly important to ensure success and to show the publisher you as an author is serious. The publisher’s request for this information was to show them, the author held a basic understanding of their target market. Knowledge is power, and potentially sales, and having a grasp on where a reader base could be found, and who they are is an asset beyond measure.

In my recent experience, within the last five years or so, I've seen a few publishers actively request a marketing plan it as part of the submission package. Before you panic, let me clarify what I’ve seen. In most cases, the publisher wasn’t asking for a novel length plan on how the author was going to promote their work, but rather something to indicate they had put serious thought into three of the biggest questions for an author. Who? Where? How?

 

The first question is probably the biggest, because if you don't know who you're trying to reach, everything you do will have limited success. Sort of throwing something at the wall in hopes it will stick. So, lets break things down.

"Who am I trying to reach?"

Is she one of my potential readers?

The answer to this question changes is as diverse as we are, and can be answered by how well you understand your genre and who reads it. Every genre has a different reader, yet nothing will help if you don't understand who your reader is. Figuring out your target market is in of itself a complex issue, but do not panic. I know when I first had to think of this question I was freaking out. In the simplest function possible, your target market is the people who read in the genre you write. Bear in mind, if you’re like me, your fan base probably read in more than one genre. This can be a benefit in your favor.

So, we have to ask ourselves, and be brutal in our honestly: Are you trying to reach the middle-aged male reader who lives alone, is slightly anti-social, or shy, and so tries to avoid crowds? Or perhaps you're trying to reach a twenty-something single woman who reads only when she's on public transport? Maybe, the reader you're trying to reach is the stay at home mom with three kids and only a few minutes to read in the evening? Or, are your readers a unique blend of all of the above?

Having the awareness of who your readers are will help you with any promotional and or marketing effort you undertake. Once you understand the who of the equation, you can focus on some of the other aspects of discovering who you are trying to reach. Things like, where to find these wonderful connoisseurs of fine literature. What's the best option for connecting with them?

In my opinion, this trio of questions can either be a help, or a hinderance. Discovering the answers to them is vital to reach the consumer...but making them the focus of everything you say, do, post, write can also be limiting to an author. To be successful, one needs to know who they are as they write, but just as important they need to know who they are writing for while continuing to write.

So, it begs the question – as an author, who are you trying to reach? Do you know who you are writing for?